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This initiative is not only about Player points and Advertiser media buys. Website owners and media outlets also play a major role in the success of the program. Websites and media outlets can dramatically increase awareness, participation and, ultimately, monetary contributions in the following ways:

• Embed the game within their website, expanding the reach of the game and the engaging content on their site.
• Donate advertising units to the promotion of the program.
• Cover the program through editorial and broadcast mentions.

Get In the Game! - Help Us Spread the Word