GMS - PLAY FOR A PURPOSE - TERMS AND CONDITIONS
1.	NO PURCHASE NECESSARY.
2.	The promotion commences at 1:00 PM ET on 10/27/2008 and continues until the revenue goal of $500,000 is met or GMS and / or Alex's Lemonade Stand "Beneficiary" determine that the initiative must be paused or halted due to technical issues or unexpected circumstances.
3.	Visitors can play the game without registering.
4.	Only registered user's homeruns will be counted in relation to "donation value" of each home run and publicly displayed statistics.
5.	The value of a home run is determined by total dollars raised through advertising divided by the total number of home runs hit by registered users. These statistics will be publicly available and posted at regular intervals on the site.
6.	The more Players that sign up and play as well as the number of home runs they hit increases available advertising inventory, which in turn, increases the revenue raising potential of the promotion for the Beneficiary.
7.	GMS creates games, online websites and applications ("Online Content") with the intent of entertaining people ("Players"), serving advertising messages and promoting charities ("Beneficiary").
8.	GMS sells advertising within and around the game to marketers at fair market value.
9.	Advertising sales are determined by and defined as: Available advertising inventory (a function of audience and advertising placements) Advertising units sold and served The advertiser's buying strategy (cost per 1,000 impressions- CPM, cost per click - CPC, cost per acquisition - CPA, revenue sharing on products sold and /or any other barter or exchange of like value that can be established and agreed to). Receipt of funds from the advertiser
10.	The model is intended and designed to insure that the majority of advertising revenue goes to the Beneficiary. However, to perform the functions required to operate the promotion, GMS allocates advertising sales revenue received by GMS from participating marketers to the Beneficiary after GMS hard costs and labor are deducted from the total advertising yield. Hard costs include but are not limited to: program management, Web site and game operations, bandwidth, ad serving, and other operating costs.
11.	GMS also has and will continue to allocate as much time, energy, resources, technology, marketing, public relations and other services on a pro bono basis as possible.
12.	GMS also encourages Players to make direct contributions to the Beneficiary by promoting the Beneficiary in and around the game including a link(s) to the Beneficiary's website and / or donation page on the Beneficiary's website.
13.	Beneficiary bears the sole responsibility for complying with all laws, rules and regulations applicable to their business activities and status as an organization.
14.	By registering, Players grant GMS permission to publicly display his or her registered screen name and "in-game" statistics. Registered Players also consent to the use of their screen name for advertising, publicity or other purposes without additional consent and compensation except where prohibited by law.
15.	BY REGISTERING, EACH PLAYER RELEASES GMS, BENEFICIARY, SPONSORS, ITS SUBSIDIARIES, AFFILIATES AND BUSINESS PARTNERS, AND THE EMPLOYEES, DIRECTORS, OFFICERS, AGENTS, ATTORNEYS, SUCCESSORS AND ASSIGNS OF ANY OF THE FOREGOING, FROM ANY AND ALL CLAIMS OR LIABILITY, INCLUDING BUT NOT LIMITED TO DAMAGES, LOSSES OR INJURIES, SUFFERED BY THE PLAYER OR ANY THIRD PARTIES IN CONNECTION WITH PARTICIPATION IN THIS PROMOTION.
16.	By registering, Players acknowledge compliance with these rules. All matters relating to the interpretation and application of these rules shall be decided by GMS and Beneficiary at their sole discretion.
17.	When registering, Players can consent, by checking opt-in boxes, to receive promotion updates, notification of future promotions, Beneficiary announcements and / or Sponsor advertisements via email. No personal information provided through the registration process will be shared with any third party without the consent of the registrant. Consent to share your email address with GMS, Beneficiary and / or sponsors can be given, only by you, through checking the specific opt-in boxes presented through registration.
18.	If for any reason (including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of GMS which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this promotion, the promotion is not capable of being conducted as described in these rules, GMS shall have the right, at its sole discretion, to disqualify any individual who tampers with the associated technologies, and to cancel, terminate, modify or suspend the promotion. GMS, Beneficiary and Sponsors assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, Player's registered accounts. GMS is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure, technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to participant's or any other person's computer related to or resulting from in this promotion.
BY ENTERING, YOU AGREE THAT YOU HAVE READ AND ACCEPTED ALL OF THESE TERMS AND CONDITIONS.