January 22,2008
FOR IMMEDIATE RELEASE
Contact:
pr@e-gms.com
GMS Offers an Easier Approach to Interactive Marketing
Key Appointments and Developments Further Define GMS’ Capabilities
New York, NY – January 22, 2008:
GMS is gaining momentum as an interactive services provider that specializes in the development of branded entertainment and syndication strategies to drive awareness and audience. The company’s momentum and success equation is being evidenced through its work. As a representative sampling, the company is proud to announce a major appointment and two significant developments.
Kevin Carney, Founder and CEO of GMS, has been appointed to the role of “Digital Game Advertising Expert” for the ClickZ Network. The assignment serves as further confirmation that GMS is on the forefront of interactive engagement strategies, tactics and technologies. You can view the first article and sign up for the newsletter here: http://www.clickz.com/showPage.html?page=experts/media/digital_game
A brief overview of the column follows: Casual games, massively multiplayer games, advergames, virtual worlds. How can marketers win when they play the digital advertising game? What are the best practices? The demographics? Which brands are racking up the most points? In this column, we’ll keep score.
As can be expected, being at the forefront of a dynamic and ever changing medium and marketplace isn’t an easy place to operate. However, it’s not the difficulty of the work that has been a challenge for GMS. It’s helping marketers, content providers and internet companies that have an interest or position in the interactive landscape understand what GMS can do for them. In effort to better define the potential a relationship with GMS presents, the company has integrated a showcase of some of its most recent projects to articulate the company’s capabilities. The showcase can be viewed here: http://www.e-gms.com.
GMS is also pleased to announce the formation and opening of an international office, GMS India. The office will serve to increase GMS’ international footprint and will afford GMS’ clients a greater pool of talented development resources for their projects. In an increasingly competitive marketplace that rewards efficiency, GMS India offers the company and its clients a scalable development workforce with dramatic cost savings.
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