FOR IMMEDIATE RELEASE
September 5, 2007

Contact:  Carlos Pomares, VP, GMS: 201-683-9995, pr@e-gms.com

GAMER ADVOCATE LAUNCHES NEW WEBSITE
Answering marketers’ questions by amplifying gamer voices

New York, NY— Gamer Advocate (http://www.gameradvocate.com), an online research tool dedicated to establishing dialogues between gamers, game developers and marketers, launched its website today.

The website serves to engage, document and support the views of the most influential and vocal gamers while addressing a need in the game industry for an unbiased feedback loop in the game development process. Ultimately, the site empowers gamers to assist game developers in creating better games. Games that gamers want to play… and buy.

A valuable by product of this dialogue is the research archive it creates. Marketers from all industries are beginning to purchase findings and custom studies that can help them to better understand gamers (primarily comprised of the elusive Male 18—34 demographic). The insight helps them to strategize effective marketing tactics for products and services that target the demographic.

In sum, Gamer Advocate offers archived research as well as custom solutions to its clients through core applications including but not limited to, real-time, multi-faceted surveys, interactive online focus groups and statistically reliable testing. The site prides itself in answering marketers’ questions by amplifying gamer voices.

Gamer Advocate is rapidly growing its audience and significance by forging many alliances within the video game industry to insure representative and reliable sample sets. By teaming up with large game communities and networks, Gamer Advocate accesses tens of millions of passionate game industry and tech influencers as well as mainstream gamers. For example, Gamer Advocate’s alliance with the Gaming Core Network http://gcorenet.com/ alone affords access to over 10,000,000 passionate game enthusiasts. 

About Gamer Advocate:
Gamer Advocate answers marketers' questions by amplifying gamer voices.
Gamer Advocate provides a forum for gamers to voice their opinions and preferences related to the game industry. Simultaneously, GA establishes a dialogue between marketers and gamers in effort to identify and explore needs, preferences and trends.

About GCN:
The Gaming Core Network (GCN) is an alliance of passionate and engaged gaming communities that aggregates over 10,000,000 game industry and tech influencers, independent developers, creators of game modifications, add-ons and machinima films as well as mainstream gamers.